A New Age of Videography

Whether you are planning a wedding or other special event, as you work down your list of necessary elements, how far down your list is videography? I'm sure it comes after decor, catering, entertainment and even photography. True, all these elements are important in the making of a successful event, but what comes to your mind when you think "video"?

Recently, I heard and watched a presentation by John Deaver, from MainStreet Productions, where he discussed and showed examples of wedding videos from just ten years ago and today's video -- night and day. No more scenes rolling along with friends waving or holding a microphone to wish you well. John pointed out that a client should never expect the film quality of yesterday when, with the technology available today, a professional can produce a keepsake that will be around for generations to come. I would never get into the technology part of video production, but have you seen (and heard) MainStreet's videos (www.mainstreetav.com)?

Another unique service that filmmaker Nick Weeks, with SnapLife Studios (www.snaplifestudios.com), is offering in addition to his fully edited films is a Same-Day Edit. For the SDE, Nick takes what he had filmed throughout the day of preparation for the wedding or other event up until a point somewhere into the evening and edits it on the spot. He will continue to have a second camera rolling to capture the remaining portion and end of the event. But, Nick takes what he has filmed, edits it, puts it to music, so your guests can view it near the end of the event. How's this for service? Your guests will love it as they witness your day as it progressed. They even get excited if they are captured in the scene. It's such a special way to end the evening.

My point here is to stress just how important an event or wedding filmmaker can be on your list of necessary event professionals. As you watch your film through the years, you will continue to see things and people that you did not actually witness during the evening. Remember, those cameras are capturing scenes that you were not a part of, and including people that you were not able to spend very much time with.

You should take a look at that list of priorities and consider moving your videography up several spaces. It's a move you will never regret.